http://www.cgchannel.com/2014/09/video-amds-new-gpu-based-raytrace-renderer-for-maya/
And 3ds Max integration:
http://fireuser.com/blog/video_demo_of_firerender_interactive_photorealistic_rendering_plugin/
Does SESI consider involving in this?
Looks pretty cool according to OpenCL part and I suppose AMD is quite big and stable as the developer (as far as I know only Octane 3 supports OpenCL path).
What do you think?