Hi!
Peek into the world of CGI food & learn why proceduralism gets you closer to photo-realistic food.
For non-Houdini minded people (from producers to directors and mom's ;-) I've created a breakdown of how proceduralism works in its simplest form. Obviously Houdini is by leaps and bounds the best solution to put this into practice. Everything is created in Houdini, rendered with Mantra and some minor color correction is applied in Nuke.
So when on your next family gathering your old aunt ask: 'again, tell me what is it that you do?'. You'll just show her this clip and you're done ;-).